• Expertise – Buyers want Realtors to inform them of what to expect from the process. Realtors with years of credible experience are generally preferred over people just starting out.
  
• Specific Market Knowledge – Beyond commenting on the structure itself, consumers wanted Realtors to provide insights into the neighbourhood.
  
• Good Listeners – Described as one of the most frequently missing attributes, buyers and sellers could not emphasize the importance of this trait enough.
  
• Strong Negotiators – Negotiating is the one part of the process that most people feel they cannot successfully do on their own.
  
• Flexible – After being in the market for a while, client's interests and needs change. They need their Realtor to recognize their new interests and not have to argue with their Realtor to change direction.

• Hardworking – Good Realtors do their homework. The are to be working hard to promote a property or alternatively, pouring over listings to find a suitable purchase option.
  
• Trustworthy – The more balanced a REALTOR is in their home presentation and comments, the more trustworthy they are perceived to be.


• Diligent – Buyers and sellers want to know that their Realtor has a passion for the business and can be counted on to be looking out for their clients 24/7.
• Helpful – The distinction between helpful and intrusive is clear: Helpful is useful insight when appropriate. Intrusive is endless insight and smothered clients.


• Hungry – Even though the expertise that generally comes with years of experience, it is also it is an asset to have a Realtor who has not achieved a level of success associated with insolence.

• Agent:
     While the term "Agent" is not specific to the Real Estate industry, most Real Estate Salespeople, Brokers and Realtors act as Agents when conducting business. An Agent is defined as any person who represents another person in a business transaction.
  
• Fiduciary:
     A person in a position of trust and confidence who must put the interests of their client above all personal belief or benefits.
  
• Client:
      A person who is represented by an Agent during the purchase, sale, exchange or rental of a property or business. An Agent owes their clients full fiduciary duties, such as loyalty, confidentiality, accountability, duty of care, obedience to all lawful instructions, and full disclosure of all relevant information pertaining to the transaction.
  
• Customer:
     A customer has not retained an Agent to work on his or her behalf. While a customer does not enjoy the fiduciary duties and benefits of the Client-Agent Relationship, they are nevertheless entitled to be treated fairly, honestly and with due care at all times.

Types of Agency Relationships:

   An agency relationship is created when a person, known as the client, asks another person, known as an Agent, to act for and on their behalf in a business transaction. There are two basic types of agency relationships:

• Single Agency:
     When an Agent exclusively represents a single client's interests in a transaction.
  
• Dual Agency:
     In certain circumstances an agent may represent both the Seller and the Buyer in a Real Estate transaction. Because a Dual Agent owes the same fiduciary duties to both clients, it is often difficult to ensure that everyone's best interests are being protected. Because of this, the written informed consent of both the Seller and the Buyer is usually required before an Agent may represent both.