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getting the edge

Seller Info: What makes a good realtor?

A Realtor is a knowledgeable asset to help throughout the process of buying or selling your home. A good Realtor will give you unbiased opinions on listing and negotiations, will help you promote your listing, and will be on hand to give insight the sale of your home.

Objectivity - Homeowners are fully involved with their home. The financial outcome of an upcoming sale is crucial to one's security and peace of mind. The decor, furnishing, and care given to every home are all an intimate extension of the owners personality. The Realtor can view your home with the experienced eye of a marketing professional. Without your emotional feelings about the home, they can weigh its pros and cons more objectively. A Realtor can also serve as a valuable negotiator who can communicate effectively with both the buyer and seller.
Pricing - The proper pricing of your home is essential to maximizing your proceeds from the sale. It should be as high as the market will allow, yet not out of touch with reality. It should be reasonable enough to encourage buyers to see your home, yet high enough to leave some room for negotiation. Realtors know how to price your home because they know the marketplace in terms of today's values.
Experience - The art of showing, negotiating, and selling a home is learned over a period of time. Selling a home, as in every other aspect of life, is best accomplished by those who do it often.
Promotion - Most Realtors belong to multiple listing organizations. These groups use the Internet to keep member's companies informed of all homes coming into and leaving the market every day, web sites such as MLS.ca and OntarioRealtor.com are just a couple of the up-to-date online listing boards. Your Realtor should be promoting your listing as much as possible, by using these services, your listing will reach the most customers, and be viewed by the largest community in the world, the internet. Traditional media is also a great place to for your Realtor to be advertising you property.
Mortgage Knowledge - Most buyers need financing help to buy your home. Many forms of financing are available today, and the variety of mortgages can be confusing to an inexperienced buyer. The Realtor can give needed advice to both the seller and the buyer regarding the most appropriate financing method to use in each situation.